For nonprofit organizations, getting the word out about their missions and their work is crucial. Below, MNN has compiled resources to get nonprofit organizations started raising awareness about their work and the sector through the media.
General Guidelines − Provides general guidelines for working with the media and crafting your message.
Morrissey & Co. : Media 101 − The PowerPoint presentation from the 2010 Regional Meetings, by Boston-based reputation communications firm Morrissey & Co., outlines the key elements of a media campaign and provides a sample op-ed, media advisory, and press release.
Nonprofit 411: Marketing − “Working with the Media” provides a set of reputable links to information on spreading your nonprofit’s message, from everything to writing letters to the editor and press releases to developing a press kit.