Digital Marketing Specialist

Girl Scouts of Eastern Massachusetts

Job Description

Girl Scouts of Eastern Massachusetts (“GSEMA”) has a full-time opportunity available as a Digital Marketing Specialist.

Reporting to the Senior Director of Marketing, the Digital Marketing Specialist is responsible for projects that include email marketing, digital advertising (e.g. online and social platforms), and website maintenance to build the GSEMA community, showcase GSEMA programs, recruit new members, and improve the visibility and awareness of the organization.

The position is a mobilized/hybrid work arrangement with work from home, at designated GSEMA service centers, in communities served, and at designated GSEMA properties as needed. Days and hours of work are Monday through Friday with a 37.5 hour per week schedule. Occasional evening and weekend work may be required as job duties demand.

Key Responsibilities:

Responsible for managing GSEMA’s email campaigns and communicating organization brand through email marketing. Collaborate with internal departments and marketing team members to manage content, layout and scheduling; work with the Graphic Design Manager for graphics, images and design templates, and the Writer/Editor for drafting/proofing email content.
Analyze email marketing campaigns and make recommendations for improvement.
Manage trigger email campaigns throughout the customer lifecycle to maximize conversion.
Track and report on email campaigns in order to guide improvements.
Ensure that all email campaigns comply with current industry email best practices.
Maintain proficiency in Salesforce Marketing Cloud, performing A/B testing, evaluating results, and coaching/training other staff on best practices and to overcome challenges.
Monitor and evaluate issues affecting the customer base and create strategies and messaging to promote the organization’s work and more deeply engage our membership and various constituencies.
Promote the brand value of GSEMA using a range of traditional and new media marketing tools to enhance visibility, engagement and loyalty. Manage social media ad campaigns to support membership and revenue growth.
Cultivate and manage collaborative relationships and build trust within the organization and externally by anticipating needs and communicating clearly and consistently.
In collaboration with the Senior Writer/Editor, manage content for GSEMA’s web presence (requires working with content management software).
Coordinate web projects across departments.
Maintain and refresh Google Analytics and Adwords campaigns and develop remarketing/retargeting strategies (e.g. Facebook Pixel).
Track and report on all site metrics.

Council Citizen:

Maintain confidentiality on behalf of the Girl Scout organization and in accordance with the GSEMA Comprehensive Information Security Program (CISP).
Commit to our mission of building girls of courage, confidence and character, who make the world a better place.
Work with individuals of diverse backgrounds and ages, and accept the Girl Scout commitment to work with all without regard to age, race, ethnicity/culture, country of origin, religion, language, socio economic status, gender, gender identity and expression, sexual orientation, neurodiversity, ability or political affiliation.
Possess a collaborative approach and outlook; demonstrated ability to establish trust and professional relationships with staff across all levels of the organization; ability to work with divergent opinions; promote collaboration and exchange of ideas.
Stay current on GSEMA and Girl Scouts of the United States of America (GSUSA) policies, procedures and strategic goals and initiatives.
Staff “All Hands on Deck” (AHOD) events as needed (some evenings and weekends required).
Perform other duties as assigned.

Skills and Qualifications:

Bachelor’s degree or equivalent experience.
2 - 3 years of proven experience with digital marketing strategies and web maintenance, preferably within a non-profit or marketing-related field.
Experience developing, implementing, and analyzing both traditional and social media metrics.
Innovative thinker, with a track record for translating strategic thinking into action plans and results.
Experience using digital marketing tools, including developing social media advertising campaigns.
Proficient in the use of Microsoft Office, Adobe Experience Manager, Salesforce, and Salesforce Marketing Cloud (Journey Builder).
Ability to effectively identify, analyze and solve practical problems and successfully manage a variety of variables and personalities; ability to adapt in a changing environment.
Capacity to, independently and as part of a team, plan, organize and prioritize work, while managing multiple deadlines in a fast-paced environment.
Detail-oriented with strong writing, editing and design skills; capable of presenting written and numerical data effectively.
Understand and value the Girl Scout brand and mission and have a passion for working at a mission-driven organization.

Physical Demands:

Ability to lift and manipulate up to 15 pounds, with or without reasonable accommodation.
May involve prolonged periods of sitting or working on a computer.

Travel Requirements:

Must have access to reliable transportation to travel to GSEMA offices/service centers and across the council footprint as needed. This position requires approximately 5% travel within the council footprint and may require occasional travel outside the council footprint.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

Girl Scouts of Eastern Massachusetts offers a competitive benefits package including generous paid time off, health and dental insurance, training opportunities, and much more.

Commitment to Health and Safety: COVID-19 Vaccine Requirement

At Girl Scouts of Eastern Massachusetts, the physical and emotional safety of our Girl Scouts, our families, our volunteers, and our staff is our highest priority. We are taking a responsible approach to creating environments that allow us to embody the Girl Scout Promise and Law, require us to be considerate and caring, courageous, and strong, responsible for what we say and do, respectful of ourselves and others, respectful of authority and act as a sister to every Girl Scout.

As part of GSEMA’s commitment to health and safety, all employees are required to be vaccinated against COVID-19 per GSEMA’s COVID-19 Vaccination Policy. GSEMA will consider exemption requests from individuals with medical conditions or sincerely held religious beliefs that prevent them from getting the vaccine.

About Girl Scouts of Eastern Massachusetts

For over 100 years, Girl Scouts has empowered girls to lead, break barriers, and create positive change. Girl Scouts’ powerful all-girl space fosters collaboration over competition, and inspires girls to go beyond dreaming to actual doing. We offer amazing opportunities for forward-thinking, talented individuals who share our vision of helping girls and young women change the world for the better. Join our team of dedicated professionals and make a difference in girls' lives! To learn more about our Girl Scouts of Eastern Massachusetts, visit www.gsema.org.

Girl Scouts of Eastern Massachusetts is an equal opportunity employer

At Girl Scouts of Eastern Massachusetts, we strive to create transformative learning experiences and leadership opportunities for all girls. The threads of diversity and inclusion are woven tightly into our mission of supporting and nurturing girls of courage, confidence and character, who make the world a better place.

We hold firm in our belief that a culture of diversity and inclusion promotes unity, creates personal and professional growth opportunities for our employees, and supports safety and transformation for our volunteers and girls of all backgrounds.

Diversity and inclusion is more than an initiative; it is a set of shared values that defines the fabric of our mission.